picked

Amazonbot: Amazon's training crawler

Amazonbot is Amazon's crawler for improving its products and services. Amazon says what it crawls may be used to train its AI models.

Picked is an AI visibility tool for agencies and B2B SaaS teams. It asks ChatGPT, Claude, Gemini, Perplexity and Google's AI answers the prompts your buyers ask, records which brands and pages they name, and writes the article built to become the source they quote.

At a glance

Amazonbot in one table

Company
Amazon
What it's for
Training: collected to train future models.
robots.txt token
Amazonbot
Full user agent
Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Amazonbot/0.1) Chrome/W.X.Y.Z Safari/537.36
Follows robots.txt
Follows it. Amazon says it respects robots.txt, and that a page's noarchive tag keeps it out of model training.
How to verify
Check the visitor's IP against the list Amazon publishes. A request outside it isn't Amazonbot, whatever its user agent says. The IP list
Source
Amazon's documentation, read on October 12, 2026.

Real data

What Amazonbot read on a real site

LaunchOn.it, our own launch platform, tracked in Picked through Cloudflare from September 12 to October 11, 2026. One site, so read it as an example, not an average.

  • 4,920

    Requests in 30 days

  • 2,290

    Different pages read

  • 30 of 30

    Days it came

  • 100%

    Verified by Cloudflare as the real bot

Requests per dayBusiest day: 629
Sep 12Sep 19Sep 27Oct 4Oct 11

74% of its requests got a page back; 3% hit an address that doesn't exist. The rest were redirects or refusals.

What it read most
  • /products/17%
  • /tech/13%
  • /compare/13%
  • /api/11%
  • /use-cases/10%

By the first folder of the address. /_next/ holds the site's scripts and images.

robots.txt

Allow Amazonbot

Allowing it lets your future pages into what the model learns, which is how it knows your brand before it searches. Opting out is a choice you can make if your content is your product: search and live-answer bots run under other names, so it doesn't take you out of today's answers.

robots.txt· Allow it
User-agent: AmazonbotAllow: /

Needed only if a wider rule blocks it: robots.txt lets every bot in by default. A bot named in its own group ignores the User-agent: * group, so repeat your private paths there as Disallow lines. A block in your CDN or firewall has to be lifted there.

robots.txt· Or opt out of training
User-agent: AmazonbotDisallow: /

A rule only changes what the bot reads next. To see whether Amazonbot reads your pages now, and which ones, track AI crawlers on your server or see the full AI crawler list.

Questions

Frequently asked questions

From Amazon's documentation, read on October 12, 2026.

Amazonbot is Amazon's crawler for improving its products and services. Amazon says what it crawls may be used to train its AI models.

Amazon says it respects robots.txt, and that a page's noarchive tag keeps it out of model training.

Check the visitor's IP against the list Amazon publishes. A request outside it isn't Amazonbot, whatever its user agent says.

Allowing it lets your future pages into what the model learns, which is how it knows your brand before it searches. Opting out is a choice you can make if your content is your product: search and live-answer bots run under other names, so it doesn't take you out of today's answers.

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