picked

Applebot: Apple's search crawler

Applebot is Apple's crawler for search in Siri, Spotlight and Safari. Apple says what it crawls may also train the models behind Apple Intelligence.

Picked is an AI visibility tool for agencies and B2B SaaS teams. It asks ChatGPT, Claude, Gemini, Perplexity and Google's AI answers the prompts your buyers ask, records which brands and pages they name, and writes the article built to become the source they quote.

At a glance

Applebot in one table

Company
Apple
What it's for
Search index: read into the index an ai assistant searches.
robots.txt token
Applebot
Full user agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/17.4 Safari/605.1.15 (Applebot/0.1; +http://www.apple.com/go/applebot)
Follows robots.txt
Follows it. Blocking Applebot removes the site from Apple's search features. To opt out of training only, Apple says to disallow Applebot-Extended instead.
How to verify
Check the visitor's IP against the list Apple publishes. A request outside it isn't Applebot, whatever its user agent says. The IP list
Source
Apple's documentation, read on October 12, 2026.

Real data

What Applebot read on a real site

LaunchOn.it, our own launch platform, tracked in Picked through Cloudflare from September 12 to October 11, 2026. One site, so read it as an example, not an average.

  • 5,093

    Requests in 30 days

  • 1,671

    Different pages read

  • 30 of 30

    Days it came

  • 100%

    Verified by Cloudflare as the real bot

Requests per dayBusiest day: 392
Sep 12Sep 19Sep 27Oct 4Oct 11

99% of its requests got a page back; 1% hit an address that doesn't exist.

What it read most
  • /_next/66%
  • /products/9%
  • /tech/5%
  • /use-cases/4%
  • /country/2%

By the first folder of the address. /_next/ holds the site's scripts and images.

robots.txt

Allow Applebot

Allow it. It builds the index Apple's answers are drawn from, so blocking it means those answers can't cite your pages.

robots.txt· Allow it
User-agent: ApplebotAllow: /

Needed only if a wider rule blocks it: robots.txt lets every bot in by default. A bot named in its own group ignores the User-agent: * group, so repeat your private paths there as Disallow lines. A block in your CDN or firewall has to be lifted there.

A rule only changes what the bot reads next. To see whether Applebot reads your pages now, and which ones, track AI crawlers on your server or see the full AI crawler list.

Questions

Frequently asked questions

From Apple's documentation, read on October 12, 2026.

Applebot is Apple's crawler for search in Siri, Spotlight and Safari. Apple says what it crawls may also train the models behind Apple Intelligence.

Blocking Applebot removes the site from Apple's search features. To opt out of training only, Apple says to disallow Applebot-Extended instead.

Check the visitor's IP against the list Apple publishes. A request outside it isn't Applebot, whatever its user agent says.

Allow it. It builds the index Apple's answers are drawn from, so blocking it means those answers can't cite your pages.

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