Semrush AI Visibility Toolkit: what you get, what it costs, and the alternative
Semrush sells its AI Visibility Toolkit inside the SEO + AI Search plans: $199 a month for 50 tracked prompts with one user, next to the full SEO toolkit. If you already live in Semrush, that's good value. If you want AI visibility on its own, with the whole team logged in and the article written for a prompt you lose, Picked Growth is $199 for 150 prompts on 4 AI models, with unlimited seats.
Picked is an AI visibility tool for SEO and marketing agencies, and B2B SaaS teams. Every day it asks ChatGPT, Claude, Gemini, Perplexity and Google's AI answers the prompts your buyers ask, records which brands and pages they name, and writes the article built to become the source they quote.
$199
a month for Semrush Starter: 50 AI prompts, 1 user
$45
a month for each extra user on Starter, up to $100 on Advanced
150
prompts on Picked Growth at $199, unlimited seats
Semrush's pricing page, read September 30, 2026, monthly billing. Picked's from its own pricing page.
Pricing
How much does the Semrush AI Visibility Toolkit cost?
You don't buy it alone. Semrush's pricing page puts AI visibility inside its "SEO + AI Search" plans, next to the SEO toolkit. The plain SEO plan, $139 a month, has no tracked AI prompts. Read on September 30, 2026:
Starter
- Monthly
- $199
- Billed yearly
- $165.17/mo
- AI prompts tracked daily
- 50, for 1 domain
- SEO
- 5 websites, 500 keywords
- Users included
- 1
- Extra user
- $45/mo
Pro+
- Monthly
- $299
- Billed yearly
- $248.17/mo
- AI prompts tracked daily
- 100
- SEO
- 15 websites, 1,500 keywords
- Users included
- 1
- Extra user
- $80/mo
Advanced
- Monthly
- $549
- Billed yearly
- $455.67/mo
- AI prompts tracked daily
- 200
- SEO
- 40 websites, 5,000 keywords, API
- Users included
- 1
- Extra user
- $100/mo
Enterprise
- Monthly
- Custom
- Billed yearly
- AI prompts tracked daily
- Custom, daily or weekly
- SEO
- Custom
- Users included
- Custom
- Extra user
| Plan | Monthly | Billed yearly | AI prompts tracked daily | SEO | Users included | Extra user |
|---|---|---|---|---|---|---|
| Starter | $199 | $165.17/mo | 50, for 1 domain | 5 websites, 500 keywords | 1 | $45/mo |
| Pro+ | $299 | $248.17/mo | 100 | 15 websites, 1,500 keywords | 1 | $80/mo |
| Advanced | $549 | $455.67/mo | 200 | 40 websites, 5,000 keywords, API | 1 | $100/mo |
| Enterprise | Custom | Custom, daily or weekly | Custom | Custom |
Every paid plan includes 300 AI visibility reports a day, AI share of voice, brand sentiment, audience insights and AI-generated strategy recommendations. Starter and Pro+ have a "Try for free" button.
What a team pays
One user comes with each plan. A team of five on Starter is $199 + 4 × $45 = $379 a month; on Pro+ it's $299 + 4 × $80 = $619.
Visibility Overview
An AI Visibility Score for any brand, worldwide or by region, with no setup. Useful for sizing up a prospect or a competitor.
Competitor Research
How AI platforms position competitors against you, and the prompts where they're cited and you aren't.
Prompt Research
Topics people ask AI about, with volume, difficulty and intent: keyword research for AI prompts.
Brand Performance
Common questions run through AI models, with the tone and attributes the answers give your brand, and recommendations.
Prompt Tracking
Your own prompts checked daily. The knowledge base names ChatGPT and Google AI Mode as examples; the pricing page doesn't list the AI models covered.
AI Search Site Audit
Technical issues that could keep AI crawlers from reading your site.
Per-seat pricing is a tax on agencies.
Side by side
Semrush AI Visibility Toolkit vs Picked
Price a month
- Semrush Starter
- $199
- Picked Growth
- $199
AI prompts tracked daily
- Semrush Starter
- 50
- Picked Growth
- 150
AI models
- Semrush Starter
- Not listed on the pricing page; ChatGPT and Google AI Mode named in its docs
- Picked Growth
- Any 4 of ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode
Brands
- Semrush Starter
- 1 domain for AI brand performance
- Picked Growth
- 2
Users
- Semrush Starter
- 1, then $45 each
- Picked Growth
- Unlimited
SEO toolkit
- Semrush Starter
- Yes: keyword research, rank tracking, site audit, backlinks
- Picked Growth
- No
Articles written for a lost prompt
- Semrush Starter
- No
- Picked Growth
- 10 a month, as pull requests
Visibility score for any domain, no setup
- Semrush Starter
- Yes
- Picked Growth
- No
Countries
- Semrush Starter
- Regions available
- Picked Growth
- US English only
Gemini| Semrush Starter | Picked Growth | |
|---|---|---|
| Price a month | $199 | $199 |
| AI prompts tracked daily | 50 | 150 |
| AI models | Not listed on the pricing page; ChatGPT and Google AI Mode named in its docs | Any 4 of ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode |
| Brands | 1 domain for AI brand performance | 2 |
| Users | 1, then $45 each | Unlimited |
| SEO toolkit | Yes: keyword research, rank tracking, site audit, backlinks | No |
| Articles written for a lost prompt | No | 10 a month, as pull requests |
| Visibility score for any domain, no setup | Yes | No |
| Countries | Regions available | US English only |
If you need an SEO suite anyway, Semrush wins
$199 buys rank tracking, keyword research, a site audit and backlinks as well as 50 AI prompts. Picked does AI visibility only.
If AI visibility is the job, Picked asks more for the money
150 prompts against 50 for $199, on the AI models you choose, with Claude and Perplexity included, and every teammate logged in at no extra cost.
After the gap
What happens when you lose a prompt?
Semrush shows the prompts where competitors are cited and you aren't, and gives AI-generated recommendations. The writing is yours.
Picked, on Growth and Scale, writes it: it reads the pages the AI models cited, drafts a brief for your approval, writes the article, rewrites the lines that read like AI, cuts any claim it can't source, and opens a pull request on your site's GitHub repository. The prompt keeps running afterwards, so you see whether the AI models start naming you. The steps are in how Picked writes an article.
When Picked isn't the right Semrush alternative
You need the SEO toolkit too
Keyword research, rank tracking, backlinks and site audits are the core of Semrush. Picked has none of them.
You want a score for any domain without setup
Semrush's Visibility Overview reads any brand from its own prompt database. Picked tracks the prompts you choose for the brands you add.
You track outside the US
Semrush has regions. Picked asks from the US in English.
You already pay for Semrush
Adding AI visibility to a plan you use is cheaper than a second tool, as long as 50 prompts and one login are enough.
Other options
More Semrush AI Visibility Toolkit alternatives
Ahrefs Brand Radar, if you use Ahrefs
Every paid Ahrefs plan includes a few custom prompts (5 on Lite), and the AI Visibility Index, from $199 a month, shows any brand's visibility without setup. Ahrefs Brand Radar
Peec AI, tracking at a set price
Starter is €85 a month for 50 prompts on 3 AI models, with unlimited users. More in Picked vs Peec AI.
Otterly.AI, the cheapest tracker
Lite is €29 a month for 15 prompts on 4 AI models, with unlimited team members. More in Picked vs Otterly.AI.
Profound, for enterprise brands
A 7-day trial, then custom plans through sales, with up to 9 AI engines. More in Picked vs Profound.
Ten tools side by side, with the price per 1,000 answers for each, are in our comparison of AI visibility tools.
Sources
How we checked
- Semrush: its pricing page with the plan comparison table, and its AI Visibility Toolkit knowledge base article, read on September 30, 2026. Prices in US dollars, monthly unless marked.
- Picked: its own pricing page.
- Ahrefs, Peec AI, Otterly.AI, Profound: their pricing pages, read on September 29 and 30, 2026.
- Not tested: we didn't run the same prompts in Semrush and Picked. This compares what each vendor states. We make Picked, so read the tables, not our adjectives.
Questions
Frequently asked questions
Short answers, each one checked against the product as built or the docs we link to.
It comes inside Semrush's SEO + AI Search plans: Starter at $199 a month for 50 AI prompts, Pro+ at $299 for 100 and Advanced at $549 for 200, each with one user (September 30, 2026). Yearly billing brings Starter to $165.17 a month. Extra users cost $45 to $100 a month each.
Not on the self-serve plans. Semrush's pricing page sells AI visibility inside the SEO + AI Search plans, and its SEO-only plan at $139 a month includes no tracked AI prompts. Enterprise is custom.
Semrush's pricing page doesn't list them. Its knowledge base names ChatGPT and Google AI Mode for prompt tracking and brand performance reports. Ask Semrush before you buy if a particular model matters to you. Picked lets you pick from ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode.
If you already use Semrush for SEO, yes: 50 AI prompts come with tools you'd pay for anyway. If you only need AI visibility, or a whole team needs to log in, a standalone tracker costs less per prompt and per person.
For AI visibility with articles and unlimited seats, Picked: $199 a month for 150 prompts on Growth. For Ahrefs users, Ahrefs Brand Radar. For the cheapest start, Otterly.AI. For tracking at a set price with unlimited users, Peec AI.
Find out what ChatGPT and Google AI say about you
Add your domain and the prompts your buyers ask. Unlimited seats for your whole team, and no promises we can't keep.